TikTok, with its dynamic and engaged user base, offers a golden opportunity for advertisers to connect with their audience in unique ways. One of the keys to a successful TikTok ad campaign is choosing the right ad type. In this guide, we’ll explore the various types of TikTok ads that can help you achieve your advertising goals. We’ll break them down in a way that’s easy to understand, providing examples and tips for both seasoned advertisers and newcomers to the platform.
1. In-Feed Ads
What Are They?
In-Feed Ads are native ads that appear in users’ feeds as they scroll through TikTok. They can be up to 60 seconds long, just like regular TikTok videos.
Example:
Imagine you’re scrolling through your TikTok feed, and you come across a short video promoting a new fashion line. That’s an In-Feed Ad.
Tip:
Keep it engaging from the start. Users should know it’s an ad but still want to watch.
2. Branded Hashtag Challenges
What Are They?
Branded Hashtag Challenges encourage users to participate in a challenge created by a brand. These challenges can go viral and create massive user engagement.
Example:
#TikTokDanceOffChallenge created by a dancewear brand, where users show off their dance moves wearing the brand’s outfits.
Tip:
Make the challenge fun and relatable to your target audience.
3. Branded Effects
What Are They?
Branded Effects allow users to use unique camera effects or filters in their videos. Brands can create custom filters, stickers, and augmented reality (AR) experiences.
Example:
A makeup brand offers a branded filter that lets users virtually try on their makeup products.
Tip:
Create effects that enhance user-generated content and are relevant to your brand.
4. TopView Ads
What Are They?
TopView Ads are video ads that appear when a user opens the TikTok app. They take up the entire screen, making them impossible to miss.
Example:
As soon as you open TikTok, you see a short video promoting a new mobile game.
Tip:
Grab the viewer’s attention immediately because these ads are front and center.
5. Branded Scan
What Are They?
Branded Scan enables users to scan an object or QR code to unlock a special experience or content provided by a brand.
Example:
Scanning a QR code on a restaurant’s flyer gives you access to their TikTok page with exclusive content.
Tip:
Make sure the scan experience is engaging and valuable.
6. E-commerce and Lead Generation Ads
What Are They?
E-commerce and Lead Generation Ads let users explore and purchase products or sign up for more information directly within the TikTok app.
Example:
You come across a video ad for a trendy sneaker brand. You can click on the ad and purchase the sneakers without leaving TikTok.
Tip:
Ensure a smooth and secure shopping experience for users.
TikTok advertising offers a range of creative options for brands to connect with their audience. Understanding the types of TikTok ads and how they work is the first step towards crafting a successful advertising campaign. Whether you’re aiming for user engagement, brand awareness, or direct sales, TikTok’s ad formats can be tailored to your goals. Remember, the best TikTok ads are not just advertisements; they’re experiences that resonate with users and become a part of the TikTok community. So, start exploring these ad types, get creative, and engage with the dynamic world of TikTok advertising.
